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About | The Jolly Good Flower Co.

About Me

Feeding the blossom at a time

Meet our Jolly Good leader

With a background as colorful as a summer garden, Kate Houck’s life took a roundabout path to The Jolly Good Flower Company. She’s studied and worked in art history, clinical psychology, business consulting and finance. When she was searching for something that truly fed her soul, she started designing floral arrangements for friends and charity events.

Combining a well-trained ability to listen with an understanding of how our environment can deeply affect mood and experience, Kate translates the design needs of clients into a beautiful floral experience. Today she brings a deep appreciation for style, form and color to her work.

Passion and purpose

At The Jolly Good Flower Company I believe in the power of flowers. So, I am happy to take any floral arrangements that are no longer needed (at the end of an event, for example), and re-work them into something beautiful and donate them to cheer someone’s day.

I am also passionate about supporting our community. The Jolly Good Flower Company is honored to partner with FeedMore, Central Virginia’s core hunger-relief program. For each event booked with me, The Jolly Good Flower Company donates a percent of the event fee to support FeedMore’s important work through the Central Food Bank, Meals on Wheels, Mobile Pantry and Kids Café.

My Partners